One of the amazing things about San Diego Comic-Con is that you never know who you’ll end up meeting or talking to. Take, for example, my chance meeting with Hasbro‘s Senior Marvel Product Design Manager, Dwight Stall. Shameless thing that I am, I started asking him questions on his thoughts on the need for more female figures from Hasbro and, I’ll be honest, I got a much better answer than I anticipated.
While I did get an answer about the whole Black Widow/Quinjet bike debacle, I didn’t get a chance to get the answer cleared for posting. That said, the answer actually made sense to me and sounds much more like an honest oversight than anything deliberate. (That’s my take and not an official statement.)
However, I did get him on the record about how he personally approaches case assortments and female figures –– and my take away was that whatever issues were having seeing these figures at retail, it doesn’t seem to be from the design side of things. Stall, as well as both the lead designer and lead marketing rep for the Star Wars line, were very pro-female both in figures and in play style –– in fact, all three of them remarked upon their daughters and how they love figures of all kinds.
In all seriousness, the people I talked to all came off as genuine fans of the licenses they work on and both the male and female (and monster/vehicle/creature) toys they work on.
The best comment? When I mentioned that I wanted to see more female figures, the lead Star Wars designer said, “Don’t you think it’s about time? I sure do.”