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Toy gendering

Hey Legion! Our very own Dr. Janina Scarlet is doing a research study on the “opinions of the public regarding the availability and gender separation of toys and merchandise, particularly of heroes and characters in popular culture.” She’d love your participation. After the #WheresGamora and #WheresNatasha campaigns, some stores decided not to separate toys by gender, running non-gendered commercials like Target‘s Star Wars spot and Disney not gendering their Halloween costumes, this is a big issue. If you want to participate, check out the info below and take the anonymous survey.

May the Force be with you.

Are you at least 18 years of age?

Do you live in the United States?

Do you have an interest in heroes, popular culture, and toys and merchandise related to popular culture?

Janina Scarlet, Ph.D., Arek Yetenekian, M.A., and Michelle Lopez, Ph.D. of Alliant International University are currently investigating the opinions of the public regarding the availability and gender separation of toys and merchandise, particularly of heroes and characters in popular culture.

Do you find that such merchandise is equally available and marketed to both genders? Would you prefer this to remain the same or for changes to be implemented? How do you feel this is related to the development of individuals and their identity?

We would like to find out!

If you would like to participate, please click on the following link to begin our questionnaire:


Any questions may be directed to Janina Scarlet, Ph.D. at JScarlet@alliant.edu. Also feel free to contact the Institutional Review Board (IRB) of Alliant International University, San Diego at alliant-irb@alliant.edu, or call at (858)635-4741.

About author View all posts

Jenna Busch

Jenna Busch is the founder and Editor-in-Chief of Legion of Leia and has hosted and written for sites like Nerdist, ComingSoon.net, Metro, Birth. Movies. Death., IGN, AOL, Huffington Post and more. She co-hosted Cocktails With Stan with the legendary Stan Lee and has appeared on Attack of the Show, Fresh Ink, Tabletop with Wil Wheaton, in the documentary She Makes Comics, on NPR and Al Jazeera America, and has covered film/TV/gaming/comics for years. She's currently a co-host on Most Craved. She's been published in the comics anthology Womanthology, is a chapter author for Star Wars Psychology: Dark Side of the Mind, Game of Thrones Psychology and Star Trek Psychology and more, and owns a terrifying amount of swords and 20-sided dice. There are also those My Little Pony trailer voice overs that give one nightmares.

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