Anyone who has been following the Deadpool movie marketing campaign knows that it’s been one genius move after another. However, a couple of promos Ryan Reynolds has posted to his YouTube channel, could actually save your life. In the first video, posted earlier this week, Deadpool urges men to examine their testicles for the first signs of testicular cancer. In a video he posted earlier today, he urges women to perform regular breast exams. These videos even have instructions on how to perform these self-examinations.
I can’t say how much I love the fact that the exposure the Deadpool movie is getting is being used for such a good cause. Deadpool will release in theatres on February 12, 2016.