While the internet can often be a place full of anger, hostility and mean-spirited pettiness, sometimes it also allows us to spread the joy. Most often this comes in the form of memes and funny animal videos, but as of yesterday, the internet is all over this insanely gleeful video of a woman named Candace Payne as she struggles to open the packaging of her newly purchased Chewbacca mask and finally put it on.
Watch it below and prepare to feel all the happy feels, though I recommend you turn the volume down on your computer a bit, because she really is laughing out loud.
It’s a little over 4 minutes long, and it takes about 2 minutes for her to simply get the thing out of the box and put it on. But when she finally does, she delights in the Wookie noises the toy makes and her laughter is simply infectious. The video already has over 41 million views on Facebook and has entered into wide circulation on other social media sites such as Tumblr and Twitter.
All the professional marketing in the galaxy probably could not sell as many of those masks as this internet video is likely to. Disney and Lucasfilms ought to perhaps consider writing Ms. Payne a royalty check!