HTC Vive and Warner Bros. Team Up for Ready Player One
HTC Vive and Warner Bros. Pictures announced today that they’re teaming up for Steven Spielberg’s upcoming film, Ready Player One. HTC Vive will be the exclusive virtual reality partner for all content, online and offline activations for the high-anticipated theatrical and home entertainment release of the film. Adapted from the book of the same name by Ernest Cline, Ready Player One is a sci-fi action thriller that is told largely within the virtual reality space known as OASIS.
Vive will produce multiple VR content tied to Ready Player One, which will be available to users via Viveport across all in-home platforms globally. Additionally, Vive plans to showcase special content inspired by Ready Player One, such as VR experiences and games, at its Viveport Arcade platform at major global consumer events throughout the year.
The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels. — Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures
Rikard Steiber, President of Viveport, adds that “Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be. Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers.”
Set in the near future, Ready Player One follows Wade Watts (Sheridan) who escapes from his bleak surroundings by logging into the OASIS, a globally networked virtual utopia where users can lead idyllic alternate lives. When eccentric billionaire and the creator of OASIS James Donovan Halliday dies, he offers up his vast fortune as the prize in an elaborate treasure hunt. Wade and other gamers around the world join the adventure. Wade quickly finds himself pitted against powerful corporate foes and other ruthless competitors who will do anything, in OASIS or the real world, to reach the treasure first.
Ready Player One is set to launch on March 30, 2018.