Warner Bros. Consumer Products teamed with Mattel to create a line of Wonder Woman toys ahead of the film, debuting this weekend in an exclusive, “first-to-market release” at Walmart stores nationwide. Through April 28, 2017, Walmart will offer Wonder Woman-inspired dolls and toys which includes a 2-pack set of Wonder Woman with her beau Steve Trevor. More exclusive dolls will start rolling out during the month of May with products from Jakks Pacific, Funko and Fisher-Price.
“We’re thrilled to bring Wonder Woman front and center to retailers worldwide in support of her first solo feature film,” Warner Bros. Consumer Products president Pam Lifford said in a statement. “WBCP has developed an incredible assortment of trend-right products in collaboration with our best-in-class licensees, allowing fans of all ages to express their fandom and bring Wonder Woman’s empowerment, inspiration and beauty to life.”
Additionally, Wonder Woman toys will also start rolling out from The LEGO Group, Rubie’s Costumes, Funko, Bioworld, New Era, Hallmark and more will launch wide through multiple retailers internationally on April 7, 2017.
Directed by Patty Jenkins, Wonder Woman opens in theaters June 2, 2017.
Source: Hollywood Reporter