TBS Celebrates ‘May the Fourth’ with a Star Wars Day Marathon
Step aside “It’s gonna be May” Timberlake memes, it’s time for “May the Fourth Be With You” to dominate the internet. This Thursday is May the Fourth, aka Star Wars Day. To celebrate, TBS is launching a new annual tradition: a good ol’ fashioned Star Wars marathon.
For Star Wars Day, TBS will present the first six movies of the Skywalker Saga in chronological order. That’s 16 hours worth of Star Wars, you guys. The marathon is set to kick off at 6:40 a.m. (ET/PT) with Star Wars: The Phantom Menace and close with an 8:15 p.m. telecast of Star Wars: Return of the Jedi. All will be presented with limited commercial interruption.
Star Wars fans adopted the slogan “May the Fourth be with You” in recent years as a rallying cry to proclaim their love of the saga on May 4, a day which fans have designated to celebrate all things Star Wars. Lucasfilm, the film company that created Star Wars, has fully embraced the spirit of fandom that makes the day so special by spreading the word and showcasing fan activity through StarWars.com and the official Star Wars social media channels.
Turner is able to put together a Star Wars marathon thanks to licensing agreements announced last September with The Walt Disney Studios and 20th Century Fox. The agreements grant TBS & TNT the exclusive “linear basic cable and companion ad-supported on-demand rights” to the original six films, as well as the network premiere windows for the recent blockbusters Star Wars: The Force Awakens and Rogue One: A Star Wars Story; the upcoming Star Wars: The Last Jedi, which hits theaters on December 15, 2017; and the following two yet-to-be-released Star Wars films.
TBS plans to make its Star Wars Day marathon an annual television tradition, similar to the network’s “24 Hours of A Christmas Story,” “Friends for Thanksgiving” and “Festivus for the Rest of Us” marathons. Below is the schedule for TBS’s first-ever Star Wars Day marathon:
TBS Celebrates Star Wars Day – Thursday, May 4
6:40 a.m. (ET/PT) – Star Wars: The Phantom Menace
9:25 a.m. (ET/PT) – Star Wars: Attack of the Clones
12:20 p.m. (ET/PT) – Star Wars: Revenge of the Sith
3:10 p.m. (ET/PT) – Star Wars: A New Hope
5:40 p.m. (ET/PT) – Star Wars: The Empire Strikes Back
8:15 p.m. (ET/PT) – Star Wars: Return of the Jedi