How does one utilize a long awaited eclipse in a marketing campaign? Have it connect to a movie title and basically say, “Hey! So, this eclipse is our doing and all that jazz.”
In what is arguably the best marketing campaign ever, 20th Century Fox unleashed a couple of promos yesterday for Kingsman: The Golden Circle in correlation with today’s eclipse. They have jokingly stated that they caused the eclipse in order to promote the film, but we all know that isn’t the case. Anyway, the promos are funny and hilarious and well-timed.
The official synopsis for the film is below:
“Kingsman: The Secret Service” introduced the world to Kingsman – an independent, international intelligence agency operating at the highest level of discretion, whose ultimate goal is to keep the world safe. In “Kingsman: The Golden Circle,” our heroes face a new challenge. When their headquarters are destroyed and the world is held hostage, their journey leads them to the discovery of an allied spy organization in the US called Statesman, dating back to the day they were both founded. In a new adventure that tests their agents’ strength and wits to the limit, these two elite secret organizations band together to defeat a ruthless common enemy, in order to save the world, something that’s becoming a bit of a habit for Eggsy…
via 20th Century Fox
Kingsman: The Golden Circle will battle its way into theaters on September 22, 2017. Make sure you check out the promos below and let us know your thoughts.