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Puerto Rico was completely and utterly devastated recently and, unless you’ve been buried under a media-free rock, it hasn’t looked like they are going to be getting much assistance to help them rebuild soon. However, maybe we in the pop culture community can make a difference in the relief effort.

ReedPOP is calling upon New York Comic Con Fans to be the true heroes at this year’s show by donating to a newly created Puerto Rico relief effort. The campaign, in association with Keanu Reeves, Hollywood and Puerto Rican film makers, and CINE, launched today on the New York Comic Con page of the Cine.org website. There will also be a direct link in the header of the New York Comic Con site.

The goal is to raise $200,000 before the Comic Con is over for the immediate aid for those affected by Hurricane Maria in Puerto Rico – including Vieques and Culebra.

The effort was spearheaded by Walter Josten of Blue Rider Films, Luillo Ruiz of Pimienta Films and Producers Jimmy Dodson and Luis Riefkohl because of their recent filming on location in Puerto Rico. These films include Replicas, Imprisoned, Cigarette, Ana, Driven, and Primal, which will be back in production sometime this month.

Lance Fensterman, Global Head of ReedPOP, had this to say when asked about coming together to launch this relief effort at NYCC:

“New York Comic Con celebrates the fictional heroes that entertain and amaze us in film, tv and comics, but this is a time for all of us to step up and follow in the image of those heroes we adore. It’s time for us to act and lend a helping hand to those affected by this devastating tragedy.”

With everything going on in the world, perhaps it is time to put on our capes and step into the shoes of the heroes we’ve always wanted to be and celebrate. We implore you all to get the word out about this fundraiser and remember that every little bit helps.


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Sarah Musnicky

Sarah is a freelance writer and self-described workaholic. She loves fantasy and sci fi and will admit having dual loyalties between Star Trek and Star Wars as well as Marvel and DC. When she's not being socially awkward, she is in a corner obsessing over dragons, cute things, and a need to master all languages on the planet. She would like to be a professional blanket burrito when she reaches the peak of maturation.

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