INTERVIEW: Marty Abrams, Founder of Mego Toys, Talks Comebacks, Figures, And The Future Of His Iconic Company This month, Mego’s iconic 8- and 14-inch figures return exclusively to Target shelves. The line offers a wide array of characters from hit shows like Star Trek, Cheers, I Dream of Jeanie, Happy Days, and The Brady Bunch and...
Author - Jonathan Alexandratos
SDCC: NECA Previews Golden Girls, Karate Kid Action Figures Day One of SDCC is in the books, but not without some very special action figure reveals from NECA, a toy company known for its life-like renditions of famous pop culture characters. First up is an impressive wave of Golden Girls action figures. Blanche may have been “the only...
Toy Fair 2018: McFarlane Toys’ Star Trek, Stranger Things, And Walking Dead Preview Is A Love Letter To Fans McFarlane Toys showed off their arsenal of incoming, hyper-detailed, well-accessorized action figures for their Star Trek, Stranger Things, and The Walking Dead licenses today at New York Toy Fair. Perhaps most hotly anticipated...
Toy Fair 2018: Indie and Trendsetter Toys Dominate Day Two The second day of Toy Fair NY brought new roll-outs from fan-favorite indie toy companies. Far smaller than goliaths Mattel and Hasbro, indie companies often get their start on crowdsourcing platforms like Kickstarter and serve niche and/or marginalized demographics. One of the...
Toy Fair 2018: DC Collectibles Debuts New Statues, Figures, and Bombshells DC Collectibles is in top form at this year’s New York Toy Fair. Though their display of incoming action figures and prop replicas is impressive, the emphasis seems to be on statues. By crafting PVC (vinyl) statues in a number of scales, DC Collectibles offers a...
Jill Lepore Is Wrong About Barbie And Bratz Going by it’s title, it seems Jill Lepore’s recent article in The New Yorker, “When Barbie Went to War with Bratz,” is about the years-long legal battle between Mattel and MGA Entertainment over Bratz dolls. It’s an important legal battle in toy history: Carter Bryant...
Why the Loss of Toys R Us Would Be a Loss for Feminism With Toys R Us’ recent bankruptcy filing, store closures are expected post-holiday season. This will not only be a blow to the toy industry; it could negatively impact our cultural, feminist progress as well. I know. That sounds extreme and overstuffed, one writer taking simple store...
Bandai Will Likely Produce Fewer Female Power Rangers Toys In mid-October, Tokunation reported that Bandai may be decreasing the number of female Power Rangers action figures they produce. This was supported by official photographs of the upcoming Power Rangers Super Ninja Steel wave, which featured no female characters. Comicbook.com then...
The Barbie World Gets New Kens The day after Mattel announced that their new, more diverse line of Ken dolls would drop in July, a Brooklyn coffee shop advertised that they would be giving out one of these Ken likenesses, specifically the one sporting a “Man Bun,” for free, ahead of their release date. These Kens are the latest...
New DC Comics Multiverse Action Figures Highlight Wonder Woman Mattel’s DC Comics Multiverse Wonder Woman action figures hit toy store shelves recently, promoting the upcoming film starring Gal Gadot. The DC Comics Multiverse toy line produces 6-inch action figures that supplement DC’s blockbuster superhero films (think Suicide...