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Category - toys

New DC Comics Multiverse Action Figures Highlight Wonder Woman

New DC Comics Multiverse Action Figures Highlight Wonder Woman Mattel’s DC Comics Multiverse Wonder Woman action figures hit toy store shelves recently, promoting the upcoming film starring Gal Gadot.  The DC Comics Multiverse toy line produces 6-inch action figures that supplement DC’s blockbuster superhero films (think Suicide...

Rey, Her Speeder are Newest Additions to Star Wars Black Series

Rey, Her Speeder are Newest Additions to Star Wars Black Series This fall, Rey and her iconic speeder on Jakku are making a comeback as one of the newest additions to Hasbro’s Star Wars Black Series figures. Leading up to Star Wars Celebration this weekend, Hasbro and Star Wars reveals the Black Series 6-inch Rey figure and Rey’s Speeder...

McDonalds’ Barbie Fashionistas/Hot Wheels Happy Meal Draws Familiar Gender Lines, With a Twist

McDonalds’ Barbie Fashionistas/Hot Wheels Happy Meal draws familiar gender lines, with a twist There’s a certain eye-roll I do whenever McDonalds dusts off their BARBIE/HOT WHEELS Happy Meal toys for yet another pass at greasy stardom.  This split promotion is the chain’s most common.  Having started in 1991, the pairing has...

Toy Fair: IAmElemental Is Both Action Figure And Idea

With most Toy Fair coverage focusing on the big toyboxes (Hasbro, Mattel, Playmates), it is easy to lose sight of fact that hundreds of booths populate the Javits Center on Toy Fair weekend.  The smallest of those booths often do not only represent a product.  They stand for an idea.  The strongest example of this comes out of Booth 5207...

Toy Fair: DC Collectibles Pulls Out All The Stops For Wonder Woman, Batman

2017 is a huge year for DC: it’s the 75th Anniversary of Wonder Woman (she technically debuted in December of 1941, but the celebration continues), and a blockbuster film starring Gal Gadot as the titular Amazonian will hit theatres in June.  At Toy Fair, it was clear that DC Collectibles, the company responsible for certain action...