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Category - toys

McDonalds’ Barbie Fashionistas/Hot Wheels Happy Meal Draws Familiar Gender Lines, With a Twist

McDonalds’ Barbie Fashionistas/Hot Wheels Happy Meal draws familiar gender lines, with a twist There’s a certain eye-roll I do whenever McDonalds dusts off their BARBIE/HOT WHEELS Happy Meal toys for yet another pass at greasy stardom.  This split promotion is the chain’s most common.  Having started in 1991, the pairing has...

Toy Fair: IAmElemental Is Both Action Figure And Idea

With most Toy Fair coverage focusing on the big toyboxes (Hasbro, Mattel, Playmates), it is easy to lose sight of fact that hundreds of booths populate the Javits Center on Toy Fair weekend.  The smallest of those booths often do not only represent a product.  They stand for an idea.  The strongest example of this comes out of Booth 5207...

Toy Fair: DC Collectibles Pulls Out All The Stops For Wonder Woman, Batman

2017 is a huge year for DC: it’s the 75th Anniversary of Wonder Woman (she technically debuted in December of 1941, but the celebration continues), and a blockbuster film starring Gal Gadot as the titular Amazonian will hit theatres in June.  At Toy Fair, it was clear that DC Collectibles, the company responsible for certain action...

Toy Fair: Hasbro Unveils New Entries Into Fan Favorite Franchises

Toy powerhouse Hasbro just made Christmas lists a little bit longer as they unleashed a torrent of previews for upcoming products at their 2017 Toy Fair showcase at the Times Center on Saturday.  While some might argue that franchises like Transformers and Star Wars will always sell, certain items did stand out as especially laudatory, even if...

Toy Fair: Universal Previews a Range of New Fall Toys

Toy Fair 2017 hadn’t even officially opened yet, but Universal Brand Development brought an array of their upcoming products to their Metropolitan Pavilion showroom on Friday in hopes of attracting interest in their fall offerings. Partnered with Mattel, Universal has created a line of car-and-action-figure packs to promote their Fast and...

The Countdown Begins for Star Wars: The Last Jedi Merch!

Disney and Lucasfilm announced today that they’re launching another global fan event in celebration of the launch of new products inspired by the highly anticipated Star Wars: The Last Jedi. Hold on to your butts, kiddies. Star Wars Force Friday II is coming. It begins at 12:01 a.m. on September 1, 2017 in participating stores all over...