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Tag - kickstarter

Toy Fair 2018: Indie and Trendsetter Toys Dominate Day Two

Toy Fair 2018: Indie and Trendsetter Toys Dominate Day Two The second day of Toy Fair NY brought new roll-outs from fan-favorite indie toy companies.  Far smaller than goliaths Mattel and Hasbro, indie companies often get their start on crowdsourcing platforms like Kickstarter and serve niche and/or marginalized demographics.  One of the...

Toy Fair: IAmElemental Is Both Action Figure And Idea

With most Toy Fair coverage focusing on the big toyboxes (Hasbro, Mattel, Playmates), it is easy to lose sight of fact that hundreds of booths populate the Javits Center on Toy Fair weekend.  The smallest of those booths often do not only represent a product.  They stand for an idea.  The strongest example of this comes out of Booth 5207...