Mattel Releases New X-Files Barbies for 25th Anniversary The truth is still out there after all these years, and Mattel is celebrating the 25th anniversary of Fox’s The X-Files with new Barbies in the likeness of Agents Fox Mulder and Dana Scully! Set for a September 1 release, the dolls are now available for pre-order on Mattel’s site...
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Toy Fair 2018: Indie and Trendsetter Toys Dominate Day Two The second day of Toy Fair NY brought new roll-outs from fan-favorite indie toy companies. Far smaller than goliaths Mattel and Hasbro, indie companies often get their start on crowdsourcing platforms like Kickstarter and serve niche and/or marginalized demographics. One of the...
Jill Lepore Is Wrong About Barbie And Bratz Going by it’s title, it seems Jill Lepore’s recent article in The New Yorker, “When Barbie Went to War with Bratz,” is about the years-long legal battle between Mattel and MGA Entertainment over Bratz dolls. It’s an important legal battle in toy history: Carter Bryant...
Bandai Will Likely Produce Fewer Female Power Rangers Toys In mid-October, Tokunation reported that Bandai may be decreasing the number of female Power Rangers action figures they produce. This was supported by official photographs of the upcoming Power Rangers Super Ninja Steel wave, which featured no female characters. Comicbook.com then...
Mattel Reveals Wonder Woman and Mera Dolls for Justice League Mattel really has been on the ball when it comes to providing more than adequate superhero merch for girls. First it was the DC Super Hero Girls collection, and now it’s been all the awesome Wonder Woman dolls. When Justice League finally hits the big screen this November, not...
The Barbie World Gets New Kens The day after Mattel announced that their new, more diverse line of Ken dolls would drop in July, a Brooklyn coffee shop advertised that they would be giving out one of these Ken likenesses, specifically the one sporting a “Man Bun,” for free, ahead of their release date. These Kens are the latest...
New DC Comics Multiverse Action Figures Highlight Wonder Woman Mattel’s DC Comics Multiverse Wonder Woman action figures hit toy store shelves recently, promoting the upcoming film starring Gal Gadot. The DC Comics Multiverse toy line produces 6-inch action figures that supplement DC’s blockbuster superhero films (think Suicide...
Wonder Woman, starring Gal Gadot, is still a couple months away but DC Entertainment/Warner Bros. and Mattel are getting ahead of the movie with some new merchandise to garner some interest for little girls. Warner Bros. Consumer Products teamed with Mattel to create a line of Wonder Woman toys ahead of the film, debuting this weekend in an...
Although Mattel has previously given Barbie the mantle of an Amazonian warrior a couple of decades ago, this has not stopped Mattel from creating a line of Wonder Woman dolls just for our geeky pleasure. And, all I have to say is, I want every single doll from this line. They are glorious and beautiful and everything I’d want from a Wonder...
Comedian Amy Schumer is currently in negotiations to play the lead role in Barbie, a live-action film from Sony Pictures, and it’ll be rated PG. So what makes Schumer the right actor to play the role of America’s favorite doll? First of all, she already has fantastic Barbie hair. Secondly, she’s become an outspoken role model...